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The
Company
China Wine & Culture Development Co. Ltd. (CWCD) was established
to build upon existing knowledge of western wines and the Chinese
market to import and wholesale to a chain of “Le Pinot” wine
outlets in areas of high demand in China. We will establish
the only chain of specialist western wine shops in China. We
will offer a full range of wines both in terms of price and
variety from a selection of wine countries, and target the large
wine market in China.
The founders of CWCD have spent years promoting western wines
and culture in China. After years of conversation with Chinese
wine lovers, we have often been asked these questions:
◆ How can they taste a wine
before buying it?
◆ How do we differentiate and understand between the dizzying
number of countries, regions, grapes and labels/producers?
◆ And most importantly, where could they shop for wine
in an atmosphere that allowed them to feel comfortable
making a purchase? |
This is the birth of CWCD and Le Pinot. We promote not only
the wine but also the culture of wine in China!
The Wines
What makes CWCD different is their attitude towards wine. Wine
is a great, pleasure-giving beverage that can be enjoyed in
a great many ways. We founded our business on the premise  that
selecting a wine to fit consumers’ food or mood should be simple,
easy and affordable.
There are lots of great value wines out there if consumers know
where-and how-to find them. Unfortunately, there's even more
wine that's not so great-at all sorts of prices. At CWCD’s Le
Pinot, Our first duty is to make sure that none of the lesser
stuff gets near the shelves-or to their clients! For every bottle
we select, ten get the boot. To make the cut, a wine has to
have easy-to-love fruit, beautiful balance, and taste great
right out of the bottle. We never settle for less. We work with
a range of boutique wineries in a selection of regions and countries,
each with their own, unique strong characters.
Key Objectives
◆ To supply the best value
fine wines from around the world to the Chinese market
and maintain the best reputation for wine suppliers
◆ To develop distributors and open at least twenty additional
franchise stores in China over the 3 years following the
opening of the first one. These will be opened in selected
cities across China.
◆ To train staffs to operate the stores and provide a
range of unique marketing and promotional activities.
◆ To provide extensive promotional and educational supports
to the customers who are interested in knowing more about
the world of wines: |
- Wine education
courses conducted by approved provider from WSET
- “Le Pinot Club” membership open to individual customers
and corporate members throughout China.
- Organise wine tour to visit supplier’s vineyard in Australia,
France, Germany, and other countries.
- Training for hotel and restaurant staff for wine selection
and wine matching with food. |
| ◆ To organise wine fairs.
Each month, these fairs will discover all the fascinating
wines from a particular region in the selected wine country.
We will enjoy the tasting with wine lovers and sharing
the wine history of the region as well as wine making
process. |
We like to share our knowledge and experience in this lucrative
market with the people who share the same vision.
Please join us to promote the
great wine and the wine culture in China!
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